2009

In an organisational restructure Applewood became Equilibrium Asset Management.

A new business model was launched which abolished commission. Our new structure also incorporated five guiding principles when setting our fees: no bias; transparency; control; added value and a consistently fair approach. We still use this approach today and also provide all clients with a fee guarantee. As part of this commitment we promise to refund any fees that have been paid during the year if a client is not entirely satisfied with our service at their annual review.

Key events

  • Applewood became Equilibrium Asset Management
  • A new fee structure was implemented